First it was the developers. The highly successful application delivery model deviced by Apple has lured away serveral Windows Mobile deveopers. Developers who were once struggling to sell their Windows Mobile applications are now finding it easy to sell the iPhone equivalents without much struggle. The AppStore pricing model and the evergrowing consumer base has become a gold mine for developers to reap.
Surprisingly, advertisers are also leaving the Windows Mobile bandwagon. This has resulted in the popular Smartphone and PocketPC magazine to down its shutters. The Smartphone and PocketPC magazine awards were considered prestigious and developers used to compete fiercely for it. You can see the awards being proudly displayed in many Windows Mobile developer websites. This is indeed a sad day from many Windows Mobile developers and enthusiasts. The magazine promoters have announced that they will be publishing an iPhone quarterly instead.
If we analyze this situation, it will become apparent that Windows Mobile advertising has a much larger potential than the single vendor produced iPhone. With large phone companies like Sony Ericsson, Motorola, Samsung, HTC and Palm making windows mobile devices -in addition to the plethora of accessory manufacturers for these devices- one can’t help but keep wondering why there isn’t much interest to advertise these products, especially considering that Microsoft sold close to 20 million devices last year. This is an indication that the ecosystem is slowly falling apart. It is high time that MS wakes up and brings confidence back to the developers, manufacturers and the consumers. Just claiming that a Windows Mobile can do much more than an iPhone will not cut it anymore. With the scheduled release of WM 7 almost a year away, MS will need to do a lot to sustain the interest.










